BASKing in the Truth

There have been lots of murmurs among the natural hair community about the state of company B.A.S.K.  Some worried the company was closing, others hinted at a corporate buyout and most of us feared we would need arm ourselves  to protect our stash of Cacao Bark Deep Conditioning Hair Treat. Well the rumors have been officially put the rest. Our beloved B.A.S.K. is rebranding.


BASK’s amazing products have been a hit in the natural hair and beauty market for years, often selling out at hair shows before the weekend is over and crashing network servers whenever a sale is posted.  The company has been growing at an alarming rate and that type of growth often results in restructuring and re-branding.

Meet BEKURA, pronounced bee-cure-ah, the new name of the specialty products line which means to be treasured.  They have promised to offer their signature products (& pricing) we have grown to love presented in new, upscale packaging. The new website (which is not up yet) will be live 10/1/14 and will be marked by a week-long celebration of new products, discounts and free deals. I am so excited, let me set my calendar reminder :)



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