Product Review: Afroveda Cocolatte Moisture Mask


Cocolatte Moisture Mask

$17.50 for 8 oz

A thick moisturizing cream that is pleasantly scented just like a delicious chocolate latte as it is adequately named.  Afroveda products as the name suggests are made with Ayurvedic extracts like amla, brahmi and neem to support traditional, balanced approach to hair care.

ing: Aloe Vera Leaf Juice, Rice Milk, Purified Water, Avocado Oil, Coconut Oil, Extra Virgin Olive Oil, Almond Oil,Sunflower Seed Oil, Ayurvedic Botanicals of Ashwagandha Herb, Amla Powder, Bhringaraj Powder, Brahmi Powder, Neem Leaf Extract, Nettle, Castor Oil, Mustard Seed Oil, Cocoa Butter, Shea Butter, Jojoba Oil, Neem Oil, Mustard Oil, Xanthan Gum, Glyceryl Stearate (and) Cetearyl Alcohol (and) Sodium Stearoyl Lactylate, Phenoxyethanol and Caprylyl Glycol, and love.

Ok so I have a confession.  I have discriminated against this product line.  Last year the natural community was up in arms when Mala, owner of Afroveda, announced a massive price hike doubling/tripling the price of her products–dubbed Afrovedagate.  I had not tried Afroveda but I was turned off by the sob story of a poor woman trying to make ends meet by mixing products in her kitchen with little or no help and raising infrastructure costs.  As a consumer I was annoyed, so I vowed not to support them on GP.  *arms crossed and foot stomped*  Fast forward to today and me visiting my local natural hair store shopping for gifts for a friend.  Afroveda products were on sale and I was caught by the Cocolatte Moisture Mask.  It smelled so good and felt great between my fingers, I was buying it on sale so I reasoned I wasn’t really supporting the company.

I was sure my friend would love the product for retaining moisture, but how could I advise her on its use if I never used it myself?  Yep that’s what kind of friend I am, the kind who uses your gift first to make sure its okay –poison test :)  I spritzed my hair with a light leave-in conditioner them scooped up about a nickel-sized amount to apply over my twists.  ZOMIGOODNESS!  Yeah, this stuff is freaking amazing.  Quite possibly my favorite moisture-sealant ever, I will have to do a head to head competition, but I think this is it.

5 Things I Love About This Product

  1. It smells so darn delicious.  It reminds me of a fancy coffee house, so yummy!
  2. I have heard a lot of complaints about the consistenscy and separation with this product line but the texture was a perfectly thick whipped cream.
  3. A little really goes a long way.  This 8 oz jar would last me months even with daily use.
  4. It left my hair very soft and with a long lasting moisture-seal.
  5. The flip top container is the perfect method for holding, distributing the product.

Okay now all that I said previously is true, however it is not all skittles and sunshine.  One issue is that the ingredients listed from the jar (see above) are not the same as those listed on the website.  There are some ingredients listed on the jar that are not on the website and vice versa.  Also there are ingredients that are listed in different order.  That is a big red flag for me.  Secondly, the shelf life statement “This product is preserved with a paraben-free, wide-spectrum cosmetic preservative. Please use within 6-9 months, refrigerate or freeze for longer-term storage” is listed on the website, but not on the actual product. Stike two.  The size of the jar is not even identified on the product.  I was able to deduce the size based on the cost, but this should be listed on the product.  That seems like a rookie oversight for someone who has been making products for a while.

Final conclusion: I probably would not purchase this product again.  Though it worked freaking amazingly on my hair there just seems to be a level of shadiness that leaves me skeptical.  While I think the current price is fair, I would hate to get attached to a product only to have them go thru a major price hike again.  So while this is a great product my intuition leads me to not consider purchasing again in the future. However if I could find the product locally on sale I might be swayed to pick it up again.  For now I am going to wrap up the product and give it to my friend as if I never used it. *shh it’s our secret*


6 thoughts on “Product Review: Afroveda Cocolatte Moisture Mask

  1. Thanks for the review. I ordered this one and the BARE last week during her 40% off sale. I struggled with ordering b/c all her butters primary ingredient seems to be Aloe Vera Leave Juice, and I think i’m finding that my hair is not a fan of it. But at those prices I decided that was the time to try them out. So I’m really hopeful! Thanks again.

  2. I lovethe CocoLatte. I bought it on sale at BGLH Marketplace (as well as herTotally Twisted Ginger Butter, Pur Whipped Gelly, and Curl Define). I absolutely love it for all the reasons you stated. I can’t get with her pricing and shipping costs, so I doubt I’ll ever buy from her website, but if I can find it on sale somewhere, I’ll definitely repurchase the CocoLatte.

    • Maya, how do you use it. I’m trying it for the second time tonight, and while I see it has potential I’m just not sure if I’m using it correctly. My hair was kinda soft, but not really moisturized I would say. I don’t feel like it was a fail, I feel as tho I just need to tweek my technique. Are you using it as the sealant or as the moisturizer and then a sealant on top. Are you using a spray leave in or a creamy leave in before using it? Any suggestions are appreciated. thx

  3. Pingback: Winterize Your Natural Hair | derby city naturals

  4. Pingback: AfroVeda Product Review | derby city naturals

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